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Creative Crate

Shortlist Entry

The Creative Crate is a collaboration between Saatchi & Saatchi Wellness, UBREW and D&AD with the aim of making the most creative six pack of beers. Each beer would represent one of six creative principles - curiosity, simplicity, audacity, tenacity, responsibility and authenticity.

Curiosity can lead you to unexpected places.
This curious man is looking down a hole, hopefully he likes what he finds.